Understanding customer loyalty in Finnish telecommunications industry
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Journal Title
Journal ISSN
Volume Title
School of Business |
Master's thesis
Author
Date
2018
Department
Major/Subject
Mcode
Degree programme
Marketing
Language
en
Pages
86+6
Series
Description
Thesis advisor
Kajalo, SamiKeywords
customer loyalty, customer satisfaction, telecommunications industry, service loyalty, service recovery management, switching costs, Net Promoter Score, quantitative research
