Machine learning for predicting cross-buying likelihood: A case study on entertainment service customers
dc.contributor | Aalto University | en |
dc.contributor | Aalto-yliopisto | fi |
dc.contributor.advisor | Back, Philipp | |
dc.contributor.author | Heikkinen, Marianne | |
dc.contributor.department | Tieto- ja palvelujohtamisen laitos | fi |
dc.contributor.school | Kauppakorkeakoulu | fi |
dc.contributor.school | School of Business | en |
dc.date.accessioned | 2023-07-02T16:00:21Z | |
dc.date.available | 2023-07-02T16:00:21Z | |
dc.date.issued | 2023 | |
dc.format.extent | 60 | |
dc.identifier.uri | https://aaltodoc.aalto.fi/handle/123456789/122071 | |
dc.identifier.urn | URN:NBN:fi:aalto-202307024439 | |
dc.language.iso | en | en |
dc.location | P1 I | fi |
dc.programme | Information and Service Management (ISM) | en |
dc.subject.keyword | machine learning | en |
dc.subject.keyword | data mining | en |
dc.subject.keyword | predictive analytics | en |
dc.subject.keyword | consumer buying behavior | en |
dc.subject.keyword | consumer buying prediction | en |
dc.subject.keyword | consumer behavior prediction | en |
dc.title | Machine learning for predicting cross-buying likelihood: A case study on entertainment service customers | en |
dc.type | G2 Pro gradu, diplomityö | fi |
dc.type.ontasot | Master's thesis | en |
dc.type.ontasot | Maisterin opinnäyte | fi |
local.aalto.electroniconly | yes | |
local.aalto.openaccess | no |