Machine learning for predicting cross-buying likelihood: A case study on entertainment service customers

dc.contributorAalto Universityen
dc.contributorAalto-yliopistofi
dc.contributor.advisorBack, Philipp
dc.contributor.authorHeikkinen, Marianne
dc.contributor.departmentTieto- ja palvelujohtamisen laitosfi
dc.contributor.schoolKauppakorkeakoulufi
dc.contributor.schoolSchool of Businessen
dc.date.accessioned2023-07-02T16:00:21Z
dc.date.available2023-07-02T16:00:21Z
dc.date.issued2023
dc.format.extent60
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/122071
dc.identifier.urnURN:NBN:fi:aalto-202307024439
dc.language.isoenen
dc.locationP1 Ifi
dc.programmeInformation and Service Management (ISM)en
dc.subject.keywordmachine learningen
dc.subject.keyworddata miningen
dc.subject.keywordpredictive analyticsen
dc.subject.keywordconsumer buying behavioren
dc.subject.keywordconsumer buying predictionen
dc.subject.keywordconsumer behavior predictionen
dc.titleMachine learning for predicting cross-buying likelihood: A case study on entertainment service customersen
dc.typeG2 Pro gradu, diplomityöfi
dc.type.ontasotMaster's thesisen
dc.type.ontasotMaisterin opinnäytefi
local.aalto.electroniconlyyes
local.aalto.openaccessno
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