Machine learning for predicting cross-buying likelihood: A case study on entertainment service customers
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Journal Title
Journal ISSN
Volume Title
School of Business |
Master's thesis
Author
Date
2023
Department
Major/Subject
Mcode
Degree programme
Information and Service Management (ISM)
Language
en
Pages
60
Series
Description
Thesis advisor
Back, PhilippKeywords
machine learning, data mining, predictive analytics, consumer buying behavior, consumer buying prediction, consumer behavior prediction
