The Effects of Social Media Marketing on Customer Equity in the Airline Industry
dc.contributor | Aalto University | en |
dc.contributor | Aalto-yliopisto | fi |
dc.contributor.advisor | Elo, Maria | |
dc.contributor.author | Eerola, Linus | |
dc.contributor.department | Mikkelin kampus | fi |
dc.contributor.school | Kauppakorkeakoulu | fi |
dc.contributor.school | School of Business | en |
dc.date.accessioned | 2019-10-13T16:01:32Z | |
dc.date.available | 2019-10-13T16:01:32Z | |
dc.date.issued | 2019 | |
dc.format.extent | 44 + 6 | |
dc.format.mimetype | application/pdf | en |
dc.identifier.uri | https://aaltodoc.aalto.fi/handle/123456789/40640 | |
dc.identifier.urn | URN:NBN:fi:aalto-201910135654 | |
dc.language.iso | en | en |
dc.programme | (Mikkeli) Bachelor’s Program in International Business | en |
dc.subject.keyword | social media | en |
dc.subject.keyword | marketing | en |
dc.subject.keyword | customer equity | en |
dc.subject.keyword | airline industry | en |
dc.title | The Effects of Social Media Marketing on Customer Equity in the Airline Industry | en |
dc.type | G1 Kandidaatintyö | fi |
dc.type.ontasot | Bachelor's thesis | en |
dc.type.ontasot | Kandidaatintyö | fi |