The Effects of Social Media Marketing on Customer Equity in the Airline Industry

dc.contributorAalto Universityen
dc.contributorAalto-yliopistofi
dc.contributor.advisorElo, Maria
dc.contributor.authorEerola, Linus
dc.contributor.departmentMikkelin kampusfi
dc.contributor.schoolKauppakorkeakoulufi
dc.contributor.schoolSchool of Businessen
dc.date.accessioned2019-10-13T16:01:32Z
dc.date.available2019-10-13T16:01:32Z
dc.date.issued2019
dc.format.extent44 + 6
dc.format.mimetypeapplication/pdfen
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/40640
dc.identifier.urnURN:NBN:fi:aalto-201910135654
dc.language.isoenen
dc.programme(Mikkeli) Bachelor’s Program in International Businessen
dc.subject.keywordsocial mediaen
dc.subject.keywordmarketingen
dc.subject.keywordcustomer equityen
dc.subject.keywordairline industryen
dc.titleThe Effects of Social Media Marketing on Customer Equity in the Airline Industryen
dc.typeG1 Kandidaatintyöfi
dc.type.ontasotBachelor's thesisen
dc.type.ontasotKandidaatintyöfi
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