The Effects of Social Media Marketing on Customer Equity in the Airline Industry

No Thumbnail Available
Journal Title
Journal ISSN
Volume Title
School of Business | Bachelor's thesis
Electronic archive copy is available locally at the Harald Herlin Learning Centre. The staff of Aalto University has access to the electronic bachelor's theses by logging into Aaltodoc with their personal Aalto user ID. Read more about the availability of the bachelor's theses.
Date
2019
Major/Subject
Mcode
Degree programme
(Mikkeli) Bachelor’s Program in International Business
Language
en
Pages
44 + 6
Series
Description
Thesis advisor
Elo, Maria
Keywords
social media, marketing, customer equity, airline industry
Other note
Citation