Investigating Category Dynamics: An Archival Study Of The German Food Market
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A1 Alkuperäisartikkeli tieteellisessä aikakauslehdessä
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Date
2021-02-01
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en
Pages
24
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Organization Studies, Volume 42, issue 2, pp. 245-268
Abstract
The contemporary German food market is marked by a large number of food items on retail shelves?the choice and abundance of products stand in sharp contrast to the market of the 1950s. We conduct a qualitative, interpretive analysis of the archives of a food magazine from West Germany between 1949 and 2014 to understand the changes the German food market has undergone. Drawing on category research, we discover three inter-related category dynamics that contribute to the change in the market: category member proliferation, category member valorization, and category member entanglement. We then discuss the implications of category dynamics and theorize how they drive category change.Description
doi: 10.1177/0170840620980245
Keywords
category research, category dynamics, category change, food, qualitative research, archival research
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Citation
Gollnhofer, J F & Bhatnagar, K 2021, ' Investigating Category Dynamics: An Archival Study Of The German Food Market ', Organization Studies, vol. 42, no. 2, pp. 245-268 . https://doi.org/10.1177/0170840620980245