Personalised Services in Social Situations: Principal–Agent Relationships in Account Sharing

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dc.contributorAalto-yliopistofi
dc.contributorAalto Universityen
dc.contributor.authorHaapoja, Jesseen_US
dc.contributor.authorLampinen, Airien_US
dc.contributor.authorVesala, Karien_US
dc.contributor.departmentDepartment of Computer Scienceen
dc.contributor.groupauthorGroup Turpeinen M.en
dc.contributor.groupauthorHelsinki Institute for Information Technology (HIIT)en
dc.contributor.organizationStockholm Universityen_US
dc.contributor.organizationUniversity of Helsinkien_US
dc.date.accessioned2021-01-25T10:14:07Z
dc.date.available2021-01-25T10:14:07Z
dc.date.issued2021-01en_US
dc.description.abstractWe present a qualitative study of how personal accounts on online services, such as Tinder, Netflix and Spotify, may be shared in particular social situations. We draw from agency theory's focus on principal-agent relationships and Goffman's work on frames in analysing situations where others are allowed to use personal accounts, either for a shared purpose or on behalf of the account owner. We deploy Goffman's concepts of regrounding to understand how interests behind activities are transformed and brackets to draw attention to the boundaries of different frames, and how these are incurred or broken in situations that exceed personal account use. Based on a set of 43 written descriptions of account sharing, we depict how employing others to act as agents to use one's personal accounts may lead to playful or serious use. Additionally, we discuss consequentiality of sharing personalised services, considering both what services might reveal about the account owner and how sharing takes place in the context of relationships. We contribute by illustrating how users' relationships with personalised services are complicated by the different interests that are served when accounts are shared.en
dc.description.versionPeer revieweden
dc.format.extent21
dc.format.mimetypeapplication/pdfen_US
dc.identifier.citationHaapoja, J, Lampinen, A & Vesala, K 2021, ' Personalised Services in Social Situations: Principal–Agent Relationships in Account Sharing ', Proceedings of the ACM on Human-Computer Interaction, vol. 4, no. CSCW3, 219 . https://doi.org/10.1145/3432918en
dc.identifier.doi10.1145/3432918en_US
dc.identifier.issn2573-0142
dc.identifier.otherPURE UUID: 764cab0c-2a6d-447d-97fa-c7dfcfdb870den_US
dc.identifier.otherPURE ITEMURL: https://research.aalto.fi/en/publications/764cab0c-2a6d-447d-97fa-c7dfcfdb870den_US
dc.identifier.otherPURE FILEURL: https://research.aalto.fi/files/55024960/SCI_Haapoja_Personalised_services_in.pdfen_US
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/102191
dc.identifier.urnURN:NBN:fi:aalto-202101251501
dc.language.isoenen
dc.publisherACM
dc.relation.ispartofseriesProceedings of the ACM on Human-Computer Interactionen
dc.relation.ispartofseriesVolume 4, issue CSCW3en
dc.rightsopenAccessen
dc.titlePersonalised Services in Social Situations: Principal–Agent Relationships in Account Sharingen
dc.typeA1 Alkuperäisartikkeli tieteellisessä aikakauslehdessäfi
dc.type.versionacceptedVersion
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