The value of data for environmental sustainability as perceived by the customers of a tissue-paper supplier

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Journal Title
Journal ISSN
Volume Title
A1 Alkuperäisartikkeli tieteellisessä aikakauslehdessä
Date
2023-11
Major/Subject
Mcode
Degree programme
Language
en
Pages
14
Series
CORPORATE SOCIAL RESPONSIBILITY AND ENVIRONMENTAL MANAGEMENT
Abstract
To manage their increasingly ambitious environmental agendas successfully, companies need better and more versatile data, yet the elements and mechanisms through which businesses and the environment benefit from data remain poorly understood. A single-case-study setting was designed for examining the perceived value of data for environmental sustainability as seen by the customers of a tissue-paper supplier. The findings, from material collected during interviews with customers in 2022, showcase the multifaceted nature of data's value for business operations and associated ability to support decisions and activities that encourage environment-informed choices and environmental improvements. Also, fully exploiting data's potential for environmental sustainability requires greater volume and detail of product-specific data, transparency of value chains and environmental impacts, and data's better management and sharing. The emerging insight related to the value of data strengthens understanding of how companies could, with data, support their customers' environmental performance.
Description
Funding Information: The Metsämiesten Säätiö Foundation [grant number 21VE049KE] and Kaute‐säätiö [grant number 20220113] are gratefully acknowledged for funding Päivi Luoma's work in this research. Publisher Copyright: © 2023 The Authors. Corporate Social Responsibility and Environmental Management published by ERP Environment and John Wiley & Sons Ltd.
Keywords
customer value, environmental sustainability, forest industry, tissue paper, value of data
Other note
Citation
Luoma, P, Rauter, R, Penttinen, E & Toppinen, A 2023, ' The value of data for environmental sustainability as perceived by the customers of a tissue-paper supplier ', Corporate Social Responsibility and Environmental Management, vol. 30, no. 6, pp. 3110-3123 . https://doi.org/10.1002/csr.2541