Rocking the sea of time: Experiences as vessels bringing pilot vision to people in transit

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Volume Title
School of Arts, Design and Architecture | Master's thesis
Location:
P1 OPINNÄYTTEET D 2018 Provoost
Date
2018
Major/Subject
New Media Design and Production
Mcode
Degree programme
New Media
Language
en
Pages
71 + 15
Series
Abstract
This thesis explores how ABB Ability™ Marine Pilot Vision (PV) can provide new customer value. PV is a sensor fusion solution monitoring the surroundings of the vessel to gain situational awareness for the ferry operation. The research question is how can Pilot Vision data be adopted for new transit experiences for crew and passengers beyond ship operations. The study uses a phenomenological approach to analyse the current and desired transit experiences, and builds on previous research by e.g. Hassenzahl (e.g. 2013 and 2017) and Desmet (2012). Experience goals are set based on a model by Kaasinen et al. (2015). The research is organised in two cycles. First, the methods include literature review, diary study, in-depth interviews and observations. The second part comprises concept development, building a provocative prototype and testing it. The results show the variety of current transit-related experiences that can be improved by the setting experience goals: Stimulation, Fellowship, Fascination, Inspiration, Freedom and Dreaminess. The Rocking concept utilizes the motion and camera vision data of PV. It proved to be the best concept to achieve the goals. The provocative prototype of Rocking addressed hedonic and pragmatic qualities that are important for desirable transit experiences. Rocking concept can bring new opportunities for enhancing the surroundings for ferry transit experiences by using PV data.
Description
Supervisor
Lucero, Andrés
Thesis advisor
Lucero, Andrés
Keywords
experience goals, experience-driven design, transit experience, situational awareness, design research, ethnography, user research, prototyping
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