Measuring the performance of marketing. Concretizing marketing through the use of metrics.

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dc.contributorAalto-yliopistofi
dc.contributorAalto Universityen
dc.contributor.authorFärkkilä, Noora
dc.contributor.departmentMarkkinoinnin ja johtamisen laitosfi
dc.contributor.departmentDepartment of Marketing and Managementen
dc.contributor.schoolKauppakorkeakoulufi
dc.contributor.schoolSchool of Businessen
dc.date.accessioned2020-11-17T16:12:09Z
dc.date.available2020-11-17T16:12:09Z
dc.date.issued2008 
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/58790
dc.identifier.urnURN:NBN:fi:aalto-2020111717643
dc.language.isoenen
dc.rights.accesslevelclosedAccess
dc.subject.keywordmarkkinointi
dc.subject.keywordtulos
dc.subject.keywordtehokkuus
dc.subject.keywordarviointi
dc.subject.keywordmittarit
dc.subject.keywordasiakasarvo
dc.subject.keywordtutkimusmenetelmät
dc.titleMeasuring the performance of marketing. Concretizing marketing through the use of metrics.en
dc.type.okmG2 Pro gradu, diplomityö 
dc.type.ontasotMaster's thesisen
dc.type.ontasotPro gradu -tutkielmafi
dc.type.publicationmasterThesis 
local.aalto.digiauthask
local.aalto.digifolderAalto_52007
local.aalto.idthes11296
local.aalto.openaccessno

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