Choice of communication media in customer interactions and their effect on customer satisfaction
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School of Business |
Master's thesis
Ask about the availability of the thesis by sending email to the Aalto University Learning Centre oppimiskeskus@aalto.fi
Authors
Date
2017
Department
Major/Subject
Mcode
Degree programme
Information and Service Management (ISM)
Language
en
Pages
53
Series
Description
Thesis advisor
Tuunainen, VirpiPöyry, Essi
Keywords
customer satisfaction, communication media, communication amount, media variety, media richness, multi-channel service, software-as-a-service, customer service