Customer Experience in the Context of Digital Banking

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dc.contributorAalto Universityen
dc.contributorAalto-yliopistofi
dc.contributor.advisorTikkanen, Henrikki
dc.contributor.advisorHietanen, Joel
dc.contributor.authorRusanen, Ringa
dc.contributor.departmentMarkkinoinnin laitosfi
dc.contributor.schoolKauppakorkeakoulufi
dc.contributor.schoolSchool of Businessen
dc.date.accessioned2019-06-16T16:00:57Z
dc.date.available2019-06-16T16:00:57Z
dc.date.issued2019
dc.format.extent68+1
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/38735
dc.identifier.urnURN:NBN:fi:aalto-201906163804
dc.language.isoenen
dc.locationP1 Ifi
dc.programmeMarketingen
dc.subject.keywordcustomer experienceen
dc.subject.keywordcustomer journeyen
dc.subject.keywordtouch pointsen
dc.subject.keyworddigital banking servicesen
dc.titleCustomer Experience in the Context of Digital Bankingen
dc.titleCase Nordeaen
dc.typeG2 Pro gradu, diplomityöfi
dc.type.ontasotMaster's thesisen
dc.type.ontasotMaisterin opinnäytefi
local.aalto.electroniconlyyes
local.aalto.openaccessno

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