Measuring the profitability of Customer Relationship Management strategy

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dc.contributorAalto-yliopistofi
dc.contributorAalto Universityen
dc.contributor.authorVaalamo, Anne
dc.contributor.departmentHKKK. Lask. Pro gradufi
dc.contributor.schoolKauppakorkeakoulufi
dc.contributor.schoolSchool of Businessen
dc.date.accessioned2020-11-17T13:29:04Z
dc.date.available2020-11-17T13:29:04Z
dc.date.issued2002 
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/56289
dc.identifier.urnURN:NBN:fi:aalto-2020111715142
dc.language.isoenen
dc.programme.majorLaskentatoimifi
dc.rights.accesslevelclosedAccess
dc.subject.keywordLaskentatoimifi
dc.subject.keywordStrategiafi
dc.subject.keywordAsiakashallintafi
dc.subject.keywordSuhdemarkkinointifi
dc.subject.keywordAsiakkaatfi
dc.subject.keywordKannattavuusfi
dc.subject.keywordArviointifi
dc.titleMeasuring the profitability of Customer Relationship Management strategyen
dc.type.okmG2 Pro gradu, diplomityö 
dc.type.ontasotMaster's thesisen
dc.type.ontasotPro gradu -tutkielmafi
dc.type.publicationmasterThesis 
local.aalto.digiauthask
local.aalto.digifolderAalto_48630
local.aalto.idthes8783
local.aalto.openaccessno

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