Consumers' perceptions of Finnish fashion brands - Sustainability and country of origin perspectives

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Journal Title
Journal ISSN
Volume Title
School of Business | Master's thesis
Date
2023
Major/Subject
Mcode
Degree programme
Marketing
Language
en
Pages
73+3
Series
Description
Thesis advisor
Kajalo, Sami
Keywords
country of origin, sustainability, fashion marketing, branding
Other note
Citation