The impact of humour in advertising on customer’s purchase decision: A comparison of Vietnamese and Finnish consumers

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dc.contributorAalto Universityen
dc.contributorAalto-yliopistofi
dc.contributor.advisorCharles, Mirja-Liisa
dc.contributor.authorNguyen, Han Thi Gia
dc.contributor.departmentMikkelin kampusfi
dc.contributor.schoolKauppakorkeakoulufi
dc.contributor.schoolSchool of Businessen
dc.date.accessioned2019-10-13T16:05:20Z
dc.date.available2019-10-13T16:05:20Z
dc.date.issued2019
dc.format.extent54+15
dc.format.mimetypeapplication/pdfen
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/40671
dc.identifier.urnURN:NBN:fi:aalto-201910135685
dc.language.isoenen
dc.programme(Mikkeli) Bachelor’s Program in International Businessen
dc.subject.keywordhumour in advertisingen
dc.subject.keywordcross-cultural comparisonen
dc.subject.keywordVietnamen
dc.subject.keywordFinlanden
dc.titleThe impact of humour in advertising on customer’s purchase decision: A comparison of Vietnamese and Finnish consumersen
dc.typeG1 Kandidaatintyöfi
dc.type.ontasotBachelor's thesisen
dc.type.ontasotKandidaatintyöfi

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