The impact of humour in advertising on customer’s purchase decision: A comparison of Vietnamese and Finnish consumers
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School of Business |
Bachelor's thesis
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Authors
Date
2019
Department
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Mcode
Degree programme
(Mikkeli) Bachelor’s Program in International Business
Language
en
Pages
54+15
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Description
Thesis advisor
Charles, Mirja-LiisaKeywords
humour in advertising, cross-cultural comparison, Vietnam, Finland