Building and Managing Go-To-Market Partnerships in New Technology Ventures: A Case Study of Virtual Reality headsets
dc.contributor | Aalto-yliopisto | fi |
dc.contributor | Aalto University | en |
dc.contributor.advisor | Heinonen, Markus | |
dc.contributor.author | Jokinen, Miika | |
dc.contributor.school | Perustieteiden korkeakoulu | fi |
dc.contributor.supervisor | Seppälä, Timo | |
dc.date.accessioned | 2018-10-05T07:12:33Z | |
dc.date.available | 2018-10-05T07:12:33Z | |
dc.date.issued | 2018-10-03 | |
dc.format.extent | 104 + 11 | |
dc.identifier.uri | https://aaltodoc.aalto.fi/handle/123456789/34178 | |
dc.identifier.urn | URN:NBN:fi:aalto-201810055260 | |
dc.language.iso | en | en |
dc.programme | Master’s Programme in Industrial Engineering and Management | fi |
dc.programme.major | Strategia ja kasvuyrittäjyys | fi |
dc.programme.mcode | SCI3050 | fi |
dc.subject.keyword | partnerships | en |
dc.subject.keyword | go-to-market strategy | en |
dc.subject.keyword | channel management | en |
dc.subject.keyword | indirect sales | en |
dc.subject.keyword | virtual reality | en |
dc.subject.keyword | new ventures | en |
dc.title | Building and Managing Go-To-Market Partnerships in New Technology Ventures: A Case Study of Virtual Reality headsets | en |
dc.title | Go-to-market kumppanuuksien rakentaminen ja hallinnointi kasvuyrityksissä: tapaustutkimus virtuaalitodellisuuslasiyrityksestä | fi |
dc.type | G2 Pro gradu, diplomityö | fi |
dc.type.ontasot | Master's thesis | en |
dc.type.ontasot | Diplomityö | fi |
local.aalto.electroniconly | yes | |
local.aalto.openaccess | no |