Building and Managing Go-To-Market Partnerships in New Technology Ventures: A Case Study of Virtual Reality headsets
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URL
Journal Title
Journal ISSN
Volume Title
Perustieteiden korkeakoulu |
Master's thesis
Authors
Date
2018-10-03
Department
Major/Subject
Strategia ja kasvuyrittäjyys
Mcode
SCI3050
Degree programme
Master’s Programme in Industrial Engineering and Management
Language
en
Pages
104 + 11
Series
Description
Supervisor
Seppälä, TimoThesis advisor
Heinonen, MarkusKeywords
partnerships, go-to-market strategy, channel management, indirect sales, virtual reality, new ventures