How does contemporary viral marketing work?
No Thumbnail Available
URL
Journal Title
Journal ISSN
Volume Title
School of Business |
Bachelor's thesis
Electronic archive copy is available locally at the Harald Herlin Learning Centre. The staff of Aalto University has access to the electronic bachelor's theses by logging into Aaltodoc with their personal Aalto user ID. Read more about the availability of the bachelor's theses.
Authors
Kukkonen, Tuomas
Date
2022
Department
Major/Subject
Mcode
Degree programme
Markkinointi
Language
en
Pages
21 + 6
Series
Description
Thesis advisor
Blakaj, HedonKeywords
viral marketing, word of mouth, electronic word of mouth, social media, eWOM, WOM, Web 2.0, virality