Tapahtumamarkkinointi kokemusten tuottajana. Case Pauligin Juhla Mokka
No Thumbnail Available
URL
Journal Title
Journal ISSN
Volume Title
School of Business |
Master's thesis
Checking the digitized thesis and permission for publishing
Instructions for the author
Instructions for the author
Authors
Date
2003
Department
Major/Subject
Markkinointi
Mcode
Degree programme
Language
fi
Pages
Series
Description
Keywords
Markkinointi, Viestintä, Tapahtumat, Mainonta, Elintarviketeollisuus, Kahvi, Brandit, Imago, Sponsorointi