Cultivating strong consumer-brand relationships as a means of amassing brand equity – The case of Pentik brand
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URL
Journal Title
Journal ISSN
Volume Title
School of Business |
Master's thesis
Authors
Date
2022
Department
Major/Subject
Mcode
Degree programme
Marketing
Language
en
Pages
88+7
Series
Description
Thesis advisor
Blakaj, HedonKeywords
branding, culture, consumer-brand relationships, brand equity