Exploring the customer experience for 4DSwing golf coaching technology.
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School of Arts, Design and Architecture |
Master's thesis
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Authors
Date
2011
Department
Major/Subject
Mcode
Degree programme
Degree Programme in Industrial and Strategic Design
Teollisen muotoilun koulutusohjelma
Teollisen muotoilun koulutusohjelma
Language
en
Pages
58
Series
Abstract
This thesis explores the experiential dimension of 4DSwing golf coaching technology. The technology, based video cameras and machine vision algorithms, measures swing performance details that are invisible to the naked eye or video cameras, such as speed and movement of club head, wrists, hips and shoulders. The thesis explores the journey of interpreting the 4DSwing brand and developing a three-dimensional representation of it. Through observing users and manipulating the scene, I uncover and explore the intangible and tacit nature of the product. I proceed to combine qualitative observations with a theoretical background, to design a space that triggers positive feelings. The aim is to create a design that captures the spirit of the brand, encourages effective communication between users, and packages the hardware in a safe and tidy manner. A thorough review of the 4DSwing brand is necessary, and close cooperation with the company is a key factor to establish a solid reference background, on which the actual design is then built. I use theoretical perspectives on product development to set my ambitions for the project, to meet the standards of the sponsoring company. With this in mind, I attempt to highlight the importance of the emotive aspect of design, and how this constitutes a large portion of the user experience. The design phase of the project is split into three stages. After each stage, a common criteria is used to evaluate ideas. The proposed concept is then explored through standard design methods, and developed to a stage where it is possible to understand the main features of the design. Final details can only be developed once a suitable manufacturer has been found.Description
Supervisor
Manner, JoonaKeywords
experience design, product development, branding, product architecture