Personal Branding and Social Media: Interpretation of Persuasion Methods into Modern Communication Environment
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School of Business |
Bachelor's thesis
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Authors
Date
2017
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Mcode
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Markkinointi
Language
en
Pages
31
Series
Abstract
The present study aims to explore literature regarding persuasion and personal branding, and to discuss from the basis of theory the possible implications to modern day online social media personal branding. The possibility to instantly reach vast amounts of people through Internet and social media has revolutionised the concept of personal branding. Anyone is capable of sharing their opinions and personal experiences through social media, and while doing so, to brand themselves, whether they are conscious of it or not. However, people are not fully in control of posted content, and often do not realise the cause of their actions on their personal brand, nor how to use branding methods efficiently. Building a brand can be seen as a form of persuading someone to change their mental image of something, and therefore studying persuasion offers new ideas and understanding in this area. The objective of this study thus is to compound and broaden knowledge related to personal branding. Key concepts for this topic will include introducing theoretical background for persuasion methods and personal branding, from a traditional perspective as well as in an online setting. By interpreting theory, implications and recommendations from persuasion to social media branding will be introduced.Description
Thesis advisor
Wittkowski, KristinaKeywords
personal branding, social media, persuasion, branding