The Effects of Loyalty Programs in Customer Behaviour
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School of Business |
Bachelor's thesis
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Authors
Date
2022
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Mcode
Degree programme
Tieto- ja palvelujohtaminen
Language
en
Pages
22+8
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Description
Thesis advisor
Hekkala, RiittaKeywords
loyalty programs, consumer behaviour, behavioural loyalty, attitudinal loyalty, loyalty program effectiveness