Development of the Sales Process of a Complex Software Product
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Helsinki University of Technology |
Diplomityö
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Instructions for the author
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Date
2001
Department
Major/Subject
Yritysstrategia ja kansainvälinen liiketoiminta
Mcode
TU-91
Degree programme
Language
en
Pages
107+
Series
Description
Supervisor
Autio, ErkkoThesis advisor
Backholm, AriKeywords
sales process, myyntiprosessi, organizational buying behavior, organisatorinen ostokäyttäytyminen, complex software product, kompleksi ohjelmistotuote, sales strategies, myyntistrategiat