Employee perceived benefits of prime retail location: a view from within

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Volume Title

School of Business | Master's thesis
Ask about the availability of the thesis by sending email to the Aalto University Learning Centre oppimiskeskus@aalto.fi

Date

2012

Major/Subject

Marketing
Markkinointi

Mcode

Degree programme

Language

en

Pages

81

Series

Abstract

Employee Perceived Benefits of Prime Retail Location: a view from within

Description

Keywords

retail location theory, prime location, central place theory, brand image

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