Benefits and limitations of Fairtrade product pricing and consumers' Fairtrade attitudes and buying behavior

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School of Business | Bachelor's thesis
Electronic archive copy is available locally at the Harald Herlin Learning Centre. The staff of Aalto University has access to the electronic bachelor's theses by logging into Aaltodoc with their personal Aalto user ID. Read more about the availability of the bachelor's theses.

Date

2019

Department

Mikkelin kampus

Major/Subject

Mcode

Degree programme

(Mikkeli) Bachelor’s Program in International Business

Language

en

Pages

43+4

Series

Description

Thesis advisor

Grinsted, Susan

Keywords

Fairtrade, sustainability, consumer behavior, marketing

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