Supplier - customer partnering in industrial markets. Case study in food packaging industry.

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Journal Title

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Volume Title

School of Business | Master's thesis
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Authors

Date

2008

Department

Markkinoinnin ja johtamisen laitos
Department of Marketing and Management

Major/Subject

Mcode

Degree programme

Language

en

Pages

Series

Description

Keywords

markkinointi, kumppanuus, asiakkaat, suhdemarkkinointi, asiakashallinta, asiakasarvo, luottamus, valta

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Citation

Permanent link to this item

https://urn.fi/URN:NBN:fi:aalto-2020111717977

Collections

[gradu] Kauppakorkeakoulu / BIZ