UNDERSTANDING HOW TIKTOK AFFECTS CONSUMER PERCEPTIONS: Qualitative Study on Generation Z

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dc.contributorAalto Universityen
dc.contributorAalto-yliopistofi
dc.contributor.advisorLehtonen, Miikka J.
dc.contributor.authorKoski, Julita
dc.contributor.departmentMikkelin kampusfi
dc.contributor.schoolKauppakorkeakoulufi
dc.contributor.schoolSchool of Businessen
dc.date.accessioned2021-05-09T16:08:05Z
dc.date.available2021-05-09T16:08:05Z
dc.date.issued2021
dc.format.extent58 + 3
dc.format.mimetypeapplication/pdfen
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/107341
dc.identifier.urnURN:NBN:fi:aalto-202105096600
dc.language.isoenen
dc.programme(Mikkeli) Bachelor’s Program in International Businessen
dc.subject.keywordTikToken
dc.subject.keywordSocial media marketingen
dc.subject.keywordpurchase intentionen
dc.subject.keywordbrand awarenessen
dc.titleUNDERSTANDING HOW TIKTOK AFFECTS CONSUMER PERCEPTIONS: Qualitative Study on Generation Zen
dc.typeG1 Kandidaatintyöfi
dc.type.ontasotBachelor's thesisen
dc.type.ontasotKandidaatintyöfi

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