The critical success factors of social CRM

dc.contributorAalto Universityen
dc.contributorAalto-yliopistofi
dc.contributor.authorKaski, Katja
dc.contributor.departmentDepartment of Information and Service Economyen
dc.contributor.departmentTieto- ja palvelutalouden laitosfi
dc.contributor.schoolKauppakorkeakoulufi
dc.contributor.schoolSchool of Businessen
dc.date.accessioned2013-01-14T11:35:04Z
dc.date.available2013-01-14T11:35:04Z
dc.date.dateaccepted2012-11-29
dc.date.issued2012
dc.description.abstractThe critical success factors of social CRMen
dc.ethesisid13091
dc.format.extent85
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/7435
dc.identifier.urnURN:NBN:fi:aalto-201305163149
dc.language.isoenen
dc.locationP1 I
dc.programme.majorInformation Systems Scienceen
dc.programme.majorTietojärjestelmätiedefi
dc.subject.helecontietotalous
dc.subject.heleconknowledge economy
dc.subject.heleconpalvelut
dc.subject.heleconservice
dc.subject.heleconasiakashallinta
dc.subject.heleconcustomer relationship management
dc.subject.heleconteknologia
dc.subject.helecontechnology
dc.subject.heleconsosiaalinen media
dc.subject.heleconsocial media
dc.subject.keywordCRM
dc.subject.keywordsocial CRM
dc.subject.keywordsocial media
dc.subject.keywordtechnology adoption
dc.titleThe critical success factors of social CRMen
dc.typeG2 Pro gradu, diplomityöfi
dc.type.dcmitypetexten
dc.type.ontasotMaster's thesisen
dc.type.ontasotPro gradu tutkielmafi
local.aalto.idthes13091
local.aalto.openaccessno
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