The critical success factors of social CRM
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School of Business |
Master's thesis
Ask about the availability of the thesis by sending email to the Aalto University Learning Centre oppimiskeskus@aalto.fi
Authors
Date
2012
Major/Subject
Information Systems Science
Tietojärjestelmätiede
Tietojärjestelmätiede
Mcode
Degree programme
Language
en
Pages
85
Series
Abstract
The critical success factors of social CRMDescription
Keywords
CRM, social CRM, social media, technology adoption