Recognizing Campaigns that Cause Cannibalization
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Journal Title
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Perustieteiden korkeakoulu |
Bachelor's thesis
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Authors
Date
2018-07-19
Department
Major/Subject
Matematiikka ja systeemitieteet
Mcode
SCI3029
Degree programme
Teknillinen fysiikka ja matematiikka TFM
Language
en
Pages
34
Series
Description
Supervisor
Oliveira, FabricioThesis advisor
Viitanen, TuomasKeywords
cannibalization, regression analysis, retail, promotions, perishable products