Customer Orientation in Frontline Employee Behavior

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School of Business | Bachelor's thesis
Electronic archive copy is available locally at the Harald Herlin Learning Centre. The staff of Aalto University has access to the electronic bachelor's theses by logging into Aaltodoc with their personal Aalto user ID. Read more about the availability of the bachelor's theses.

Date

2021

Major/Subject

Mcode

Degree programme

Markkinointi

Language

en

Pages

24

Series

Description

Thesis advisor

Kajalo, Sami

Keywords

market orientation, customer orientation, internal marketing, frontline employees, internal service quality, service-profit chain

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