The use of animation as a persuasion tool [and solution] to eliminate cruel cultural practices among societies.
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School of Arts, Design and Architecture |
Master's thesis
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Date
2024
Department
Major/Subject
Mcode
Degree programme
Master's Programme in Re:Anima – European Joint Master in Animation
Language
en
Pages
50
Series
Abstract
Utilizing creative work as a tool for persuasion in commercial contexts shows its potential to influence societal norms and culture positively. This thesis project aims to highlight the capacity of animators and creatives especially in Uganda, and Africa at large, to address significant societal issues through storytelling. By focusing on difficult and sensitive topics, such as harmful cultural practices, this project demonstrates how animation can offer a platform for discussion and change that traditional methods may struggle to achieve. Concurrently, it seeks to establish a financial framework for Ugandan animators, enabling them to sustain their livelihoods through their art. This project also aspires to preserve and celebrate African and Ugandan cultural heritage, using animation as a medium to educate, sensitize, and empower both current and future generations. The current Ugandan animation industry was primarily focused on commercial projects, which restricts the creative potential of animators. However, recent projects like “Ttula” by Mwesigwa Benjamin (WoofyBunny), “A Kalabanda Ate My Homework” by Creatures Animation Studio, “Herderboy” (Kizazimoto) directed by Raymond Malinga, and “Mukago” by Crossroads Animation Studio indicate a shift towards more meaningful storytelling. Past efforts to eliminate harmful cultural practices have achieved significant progress. Nonetheless, animation, with its broad appeal across different age groups, presents a unique opportunity to reach a wider audience on a deeper, more personal level. By incorporating natural sounds such as dry leaves, fresh leaves, stones, wood, and water, this project aims to evoke empathy and understanding, making the message more emotionally impactful. In conclusion, this project has the potential to make a lasting impact on the Ugandan animation industry and the broader community. It aims to empower victims to share their stories and inspire creative professionals to explore diverse narrative avenues, thereby enriching society's cultural and social fabric.Description
Supervisor
Van Goethem, GeertThesis advisor
Henrotay, DirkKeywords
early child marriages, teenage pregnancies, animation, persuasion, child birth complications, young mothers, cultural norms, cruel culture
Other note
Media files notes:
Title: Unstitch it
Short Animation Film
Description:
"Unstitch it" is a short animation film that underscores the importance of education for young girls and highlights the detrimental effects of early marriages on individuals and communities. Its objective is to raise awareness and spark meaningful
conversations from the different stakeholders to promote positive societal change against this prevalent issue.