Marketing technology adoption in B2B organizations: individual innovation adoption - narrative study on case: Fortum

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dc.contributorAalto Universityen
dc.contributorAalto-yliopistofi
dc.contributor.advisorLindblom, Arto
dc.contributor.advisorMitronen, Lasse
dc.contributor.authorRim, Sehun Terry
dc.contributor.departmentMarkkinoinnin laitosfi
dc.contributor.schoolKauppakorkeakoulufi
dc.contributor.schoolSchool of Businessen
dc.date.accessioned2018-06-01T08:28:10Z
dc.date.available2018-06-01T08:28:10Z
dc.date.issued2018
dc.ethesisid17111
dc.format.extent66
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/31479
dc.identifier.urnURN:NBN:fi:aalto-201806012909
dc.language.isoenen
dc.locationP1 Ifi
dc.programmeMarketingen
dc.subject.heleconmarkkinointifi
dc.subject.heleconbusiness-to-businessen
dc.subject.heleconteknologiafi
dc.subject.heleconinnovaatiotfi
dc.subject.keywordmarketing technologyen
dc.subject.keywordinnovation adoptionen
dc.subject.keywordB2Ben
dc.subject.keywordTalukder's enhanced model of innovation adoptionen
dc.subject.keywordUTAUTen
dc.subject.keywordCRMen
dc.subject.keywordCMSen
dc.subject.keywordagileen
dc.subject.keywordscrumen
dc.subject.keyworddesign sprintsen
dc.titleMarketing technology adoption in B2B organizations: individual innovation adoption - narrative study on case: Fortumen
dc.typeG2 Pro gradu, diplomityöfi
dc.type.ontasotMaster's thesisen
dc.type.ontasotMaisterin opinnäytefi

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