The Effect of Fit Between an Organization and a Social Cause and The Level of Honesty of The Company on Consumer Purchasing Intentions, Perceived Brand Image and Long-Term Loyalty Towards a Brand

Simple item page
dc.contributorAalto Universityen
dc.contributorAalto-yliopistofi
dc.contributor.advisorZdravkovic, Srdan
dc.contributor.authorRentto, Philip
dc.contributor.departmentMikkelin kampusfi
dc.contributor.schoolKauppakorkeakoulufi
dc.contributor.schoolSchool of Businessen
dc.date.accessioned2020-05-10T16:08:26Z
dc.date.available2020-05-10T16:08:26Z
dc.date.issued2020
dc.format.extent40 + 12
dc.format.mimetypeapplication/pdfen
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/44149
dc.identifier.urnURN:NBN:fi:aalto-202005103130
dc.language.isoenen
dc.programme(Mikkeli) Bachelor’s Program in International Businessen
dc.subject.keywordmarketingen
dc.subject.keywordconsumer behavioren
dc.subject.keywordfiten
dc.subject.keywordlevel of honestyen
dc.titleThe Effect of Fit Between an Organization and a Social Cause and The Level of Honesty of The Company on Consumer Purchasing Intentions, Perceived Brand Image and Long-Term Loyalty Towards a Branden
dc.typeG1 Kandidaatintyöfi
dc.type.ontasotBachelor's thesisen
dc.type.ontasotKandidaatintyöfi
Files
Collections
[kand] Kauppakorkeakoulu / BIZ