Attitudes towards sharing boats in Finland

Abstract

For the past two decades different models of consuming without ownership have evolved. Most common of these is the access-based model, where you gain access without transferring the property rights. In this study the motives for choosing access-based services over ownership is investigated, in the context of luxury goods. Even though motives for access-based services are researched, there is a research gap in exploring the motives for access-based service usage on products that bring status and enjoyment from owning them, luxury goods. The study is conducted as a literature review comparing literature on both motives driving access-based consumption and luxury consumption. The results highlight three key drivers for choosing access over ownership in luxury consumption.