Co-creating an engaging brief for packaging development: Case of a large confectionery company in Finland.

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dc.contributorAalto Universityen
dc.contributorAalto-yliopistofi
dc.contributor.advisorLee, Jung-Joo 
dc.contributor.authorDianoff, Tony Esaias 
dc.contributor.departmentMuotoilun laitosfi
dc.contributor.schoolTaiteiden ja suunnittelun korkeakoulufi
dc.contributor.schoolSchool of Arts, Design and Architectureen
dc.contributor.supervisorMcGrory, Peter 
dc.date.accessioned2014-11-21T10:40:37Z
dc.date.available2014-11-21T10:40:37Z
dc.date.issued2014 
dc.description.abstractAs the market competition is getting more and more fierce locally and globally, many companies try to find new ways of attracting specifically targeted customers through their products and packaging. Many consumer goods companies invest and put a great deal of effort into research to better understand these targeted consumers. Research results provide data that normally provides a foundation that forms a brief for designers. Unfortunately these more traditional and favoured methods of constructing a brief have some shortcomings with regards to limitation of conveying valuable findings and are potentially hindering the process for designers and design teams to work effectively. As a result, many essential factors that could be important for the design task might be left out in the process of constructing and delivering the brief. This thesis explores how a designer could play a key stakeholders role in creating a brief at the early stages of the development through the case study of a packaging development process. The case study was done for Fazer, which is the leading confectionery company in Finland. The focus was to explore briefing processes and to utilise ‘co-creation’ as a tool to gather insights from targeted consumers. By doing so, a designer can use the insights to develop a design brief together with a client. Eventually this study presents the process of using co-creation and co-design methods to create a design brief for a packaging design assignment.en
dc.format.extent80 
dc.format.mimetypeapplication/pdfen
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/14472
dc.identifier.urnURN:NBN:fi:aalto-201411223039
dc.language.isoenen
dc.programmefi
dc.subject.keyworddesign briefen
dc.subject.keywordbriefingen
dc.subject.keywordco-creationen
dc.subject.keywordco-designen
dc.titleCo-creating an engaging brief for packaging development: Case of a large confectionery company in Finland.en
dc.typeG2 Pro gradu, diplomityöfi
dc.type.ontasotMaster's thesisen
dc.type.ontasotMaisterin opinnäytefi
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