Uudet digitaaliset viestintäkanavat tuotelanseerauksessa

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Volume Title
School of Science | Bachelor's thesis
Electronic archive copy is available locally at the Harald Herlin Learning Centre. The staff of Aalto University has access to the electronic bachelor's theses by logging into Aaltodoc with their personal Aalto user ID. Read more about the availability of the bachelor's theses.
Date
2011
Major/Subject
Tuotantotalous
Mcode
TU3009
Degree programme
Language
fi
Pages
25
Series
Description
Supervisor
Järvenpää, Eila
Thesis advisor
Simula, Henri
Keywords
tuotelanseeraus, digitaaliset viestintäkanavat, sosiaalinen media
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