The Impact of Touchpoints on Brand Experience: a Quantitative Cross Media Touchpoint Analysis
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School of Business |
Master's thesis
Ask about the availability of the thesis by sending email to the Aalto University Learning Centre oppimiskeskus@aalto.fi
Authors
Date
2017
Department
Major/Subject
Mcode
Degree programme
Marketing
Language
en
Pages
62
Series
Description
Thesis advisor
Falk, TomasKlein, Jan
Keywords
touchpoint, brand experience, cross media effects, effectiveness of marketing