Customer insights on steering channel migration from print to digital newspaper
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Perustieteiden korkeakoulu |
Master's thesis
Ask about the availability of the thesis by sending email to the Aalto University Learning Centre oppimiskeskus@aalto.fi
Authors
Date
2017-06-08
Department
Major/Subject
Information Networks
Mcode
SCI3047
Degree programme
Master’s Programme in Information Networks
Language
en
Pages
64+17
Series
Description
Supervisor
Järvenpää, EilaThesis advisor
Siivonen, VeeraKeywords
channel migration, customer channel steering, digital service adoption, newspapers