Implementing marketing automation to improve the effectiveness of marketing

Simple item page
dc.contributorAalto Universityen
dc.contributorAalto-yliopistofi
dc.contributor.advisorLiu, Yong
dc.contributor.authorHuotari, Aapo
dc.contributor.departmentTieto- ja palvelujohtamisen laitosfi
dc.contributor.schoolKauppakorkeakoulufi
dc.contributor.schoolSchool of Businessen
dc.date.accessioned2020-12-27T17:00:57Z
dc.date.available2020-12-27T17:00:57Z
dc.date.issued2020
dc.format.extent23
dc.format.mimetypeapplication/pdfen
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/99809
dc.identifier.urnURN:NBN:fi:aalto-2020122758636
dc.language.isoenen
dc.programmeTieto- ja palvelujohtaminenen
dc.subject.keywordcustomer relationship management systemsen
dc.subject.keywordmarketing automationen
dc.subject.keywordmarketing KPIsen
dc.subject.keyworddata driven marketingen
dc.titleImplementing marketing automation to improve the effectiveness of marketingen
dc.typeG1 Kandidaatintyöfi
dc.type.ontasotBachelor's thesisen
dc.type.ontasotKandidaatintyöfi

Files

Collections

[kand] Kauppakorkeakoulu / BIZ