Long-term financial value of brands: Does investing in the world's top brands generate alpha?
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URL
Journal Title
Journal ISSN
Volume Title
School of Business |
Master's thesis
Authors
Date
2019
Department
Major/Subject
Mcode
Degree programme
Finance
Language
en
Pages
59 + 10
Series
Description
Thesis advisor
Puttonen, VesaKeywords
osakkeiden hinnoittelu, ylituotto, brändi, aineeton hyödyke, signalointi