The effect of influencer type on source credibility and consumers’ purchase intention
No Thumbnail Available
URL
Journal Title
Journal ISSN
Volume Title
School of Business |
Master's thesis
Authors
Date
2022
Department
Major/Subject
Mcode
Degree programme
Global Management
Language
en
Pages
72
Series
Description
Thesis advisor
Kajalo, SamiKeywords
vaikuttaja, vaikuttajamarkkinointi, lähteen uskottavuus, ostoaikomus