Customer relationship management (CRM) and loyalty programs in museums. Four cases of friends' schemes.

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dc.contributorAalto-yliopistofi
dc.contributorAalto Universityen
dc.contributor.authorKonttori, Elisa
dc.contributor.departmentMarkkinoinnin ja johtamisen laitosfi
dc.contributor.departmentDepartment of Marketing and Managementen
dc.contributor.schoolKauppakorkeakoulufi
dc.contributor.schoolSchool of Businessen
dc.date.accessioned2020-11-17T15:01:45Z
dc.date.available2020-11-17T15:01:45Z
dc.date.issued2007 
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/57911
dc.identifier.urnURN:NBN:fi:aalto-2020111716764
dc.language.isoenen
dc.programme.majorMarketingfi
dc.rights.accesslevelclosedAccess
dc.subject.keywordmarkkinointifi
dc.subject.keywordasiakashallintafi
dc.subject.keywordmuseotfi
dc.subject.keywordkulttuurin markkinointifi
dc.subject.keywordkulttuurijohtaminenfi
dc.titleCustomer relationship management (CRM) and loyalty programs in museums. Four cases of friends' schemes.en
dc.type.okmG2 Pro gradu, diplomityö 
dc.type.ontasotMaster's thesisen
dc.type.ontasotPro gradu -tutkielmafi
dc.type.publicationmasterThesis 
local.aalto.digiauthask
local.aalto.digifolderAalto_45609
local.aalto.idthes10419
local.aalto.openaccessno

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