Tapahtumamarkkinointi asiakashankinnan instrumenttina. Case: news aktuell GmbH
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School of Business |
Master's thesis
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Authors
Niemelä, Maria
Date
2007
Major/Subject
Area Studies Program
Mcode
Degree programme
Language
fi
Pages
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Description
Keywords
aluetutkimus, markkinointi, suhdemarkkinointi, tapahtumat, asiakkaat, tietojärjestelmät