Value creation in online peer-to-peer communities – A nethnographic study
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URL
Journal Title
Journal ISSN
Volume Title
School of Business |
Master's thesis
Authors
Date
2019
Department
Major/Subject
Mcode
Degree programme
Information and Service Management (ISM)
Language
en
Pages
76 + 3
Series
Description
Thesis advisor
Tuunainen, VirpiKeywords
online community, social media, brand community, subculture of consumption