Conceptualising service product in business-to-business markets to a benefit segment. Case DHL International Oy

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dc.contributorAalto-yliopistofi
dc.contributorAalto Universityen
dc.contributor.authorSomervuori, Outi
dc.contributor.departmentHKKK. Markk. Pro gradufi
dc.contributor.schoolKauppakorkeakoulufi
dc.contributor.schoolSchool of Businessen
dc.date.accessioned2020-11-16T16:14:14Z
dc.date.available2020-11-16T16:14:14Z
dc.date.issued1998 
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/54985
dc.identifier.urnURN:NBN:fi:aalto-2020111613840
dc.language.isoenen
dc.programme.majorLiiketaloustiedefi
dc.rights.accesslevelclosedAccess
dc.subject.keywordPalvelutfi
dc.subject.keywordTuotteetfi
dc.subject.keywordSegmentointifi
dc.subject.keywordAsiakkaatfi
dc.subject.keywordKuljetuksetfi
dc.titleConceptualising service product in business-to-business markets to a benefit segment. Case DHL International Oyen
dc.type.okmG2 Pro gradu, diplomityö 
dc.type.ontasotMaster's thesisen
dc.type.ontasotPro gradu -tutkielmafi
dc.type.publicationmasterThesis 
local.aalto.digiauthask
local.aalto.digifolderAalto_50726
local.aalto.idthes7487
local.aalto.openaccessno

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