The Preconditions of Databasemarketing in Telecommunications Business
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School of Business |
Master's thesis
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Date
1992
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Kansainvälinen liiketoiminta
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Language
en
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Keywords
telecommunication, mobile telecommunications, VANS, databasemarketing, Dbmarketing tools and appöications, iterative R&D-process, MDB, neural networks, neural applications, fuzzy logic, artificial intelligence, core competencies