Impact of marketing mix variables on the sales growth of new products. Evidence from the U.S. pharmaceutical industry
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School of Business |
Master's thesis
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Instructions for the author
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Date
2005
Major/Subject
Marketing
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Degree programme
Language
en
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Description
Keywords
Markkinointi, Markkinointimix, Uudet tuotteet, Lääketeollisuus, Terveystalous, Markkinointitutkimukset